DON'T!! That’s the best answer I have. The interview might be the most spectacular sales job they will ever do.
We hired one who told us he was impressed with our business and that he thought he could sell a lot of signs for us. So we tried him out. He didn’t bother to show up too often. .
Next, we used an employment agency. They found a guy who said he liked cold calling and knocking on doors, but we soon found that he couldn't get past the first door – his car door!
Then a very persistent door-to-door salesperson caught our eye. We started thinking (optimists that we are) that he’d be pretty good at selling signs, so we hired him. At that time there was a bell on the front counter for customers to ring. We had some fun with it in the shop, ringing it when someone got a big sale. This guy got so few sales that he started ringing it when he got a good prospect! Scratch that one.
We decided what we really needed was a good telemarketer. The first seemed excited about the job, then she left for lunch and never came back. The second one didn’t show up the first day. But the third try was a charm. She amazed us with the number of calls she made and the good leads she stirred up. Then she moved to California.
No more! I’ve had it! If anyone has had good luck finding salespeople, please tell me about it. I’ve always loved fairytales!
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